While this deal is sold out on Fanatics, you can pick up this set for the same $99.99 on Amazon.
UPDATE: SOLD OUT
Fanatics is offering an exclusive set of football cards while supplies last. Get a 2020 Panini Phoenix Football Fanatics Exclusive Factory Set for just $99.99.
The set features 200 cards, 100 veteran players and 100 rookies. Each card is the exclusive Fanatics Fire Burst parallel. Here is the preview image of the cards.